1. What Happened at Milli’s Library?

Milli’s Library experienced a substantial decline in Q1 revenue, dropping from 72.6 billion won to 20 billion won year-over-year. Further analysis beyond the discontinuation of the print book subscription service is urgently needed. While operating profit and net income remained positive, declining conversion rates raise concerns about sustainable growth. The impact of joining the KT Group is yet to be seen, and while expansion into publishing and IP is a potential long-term growth driver, short-term profitability remains challenging.

2. Why Did This Happen?

The stock price has been highly volatile since January 2024, falling to the 12,000 won range after the Q1 earnings announcement. The market is concerned about the poor performance and uncertainties surrounding future growth. Macroeconomic factors, such as rising interest rates and weakened consumer sentiment, could negatively impact the e-book subscription market.

3. What’s Next for Milli’s Library?

The Q2 earnings announcement is a critical turning point for Milli’s Library. Exceeding market expectations with improved performance, along with a clear growth roadmap demonstrating synergies with the KT Group, strategies to improve conversion rates, and plans for profitability in the publishing/IP business, will be key to a stock price rebound.

4. What Should Investors Do?

Investors should carefully analyze the Q2 earnings announcement, paying close attention to explanations regarding the causes of the revenue decline and proposed solutions. Continuous monitoring of future performance and changes in management strategies is crucial for making informed investment decisions.