1. What Happened in H1 2025?

KICA reported revenue of KRW 66.75 billion and operating profit of KRW 12.95 billion in the first half of 2025, demonstrating a remarkable year-on-year growth of 16.15% and 64.09%, respectively. The advertising business, in particular, spearheaded this growth with a staggering 66.6% increase in revenue compared to the same period last year.

2. Why the Surge in Earnings?

This impressive performance is attributed to a combination of factors, including the growth of the digital advertising market, the rising popularity of short-form content, and the successful synergy between KICA and its subsidiaries, Wisebirds and Adefficiency, in digital marketing. The authentication and security business also maintained a steady growth trajectory, further strengthened by the merger with Digitalzone and the expansion into the electronic document business.

3. Future Outlook and Investment Strategies

KICA’s strong growth potential in advertising, combined with the stability of its authentication and security business, creates a positive outlook for the company. The expansion into new blockchain-based businesses also promises future growth momentum. However, potential risks such as increased competition in the authentication market, volatility in the advertising market, and uncertainties surrounding virtual asset investments should be considered. Investors are advised to carefully evaluate these factors before making investment decisions.

4. Action Plan for Investors

  • Short-term Investment: Consider leveraging the positive earnings momentum for short-term investment strategies.
  • Mid- to Long-term Investment: If you believe in the company’s long-term growth potential, consider a mid- to long-term investment horizon.
  • Risk Management: Continuously monitor potential risk factors and manage risk through diversified investments.