1. Q2 Earnings: Solid Operating Margin, But Declining Sales

Amorepacific reported sales of KRW 1.005 trillion and operating profit of KRW 73.7 billion in Q2 2025. Sales decreased compared to the previous quarter, but operating profit exceeded expectations, demonstrating robust profitability. This is attributed to efficient cost management and sales strategies.

2. China Market Slump: A Continuing Shadow

The slump in the Chinese market, a concern highlighted in the Q1 report, persisted in Q2. This, coupled with weakened consumer spending in China, significantly impacted sales. Finding a breakthrough in the Chinese market is a pressing issue.

3. Rising Raw Material Prices and Interest Rates: Factors of Uncertainty

Rising raw material prices and interest rates are putting pressure on Amorepacific’s profitability. However, the fact that Q2 operating margin exceeded expectations demonstrates the company’s risk management capabilities. It’s crucial to monitor future trends in raw material prices and interest rates.

4. Action Plan for Investors

Investors considering Amorepacific should closely observe the company’s strategies for recovery in the Chinese market, new product launches, and its response to fluctuations in raw material prices and interest rates. The Q2 earnings present both positive and negative aspects, requiring careful investment decisions.