1. Jayjun Cosmetic’s Q2 Earnings: A Disappointing Performance

Jayjun Cosmetic’s Q2 2025 results were below market expectations, with declining sales and an operating loss. While net income turned positive, it’s likely due to one-off factors and not indicative of sustainable growth.

2. Business Diversification and Financial Restructuring: Positive Signs?

  • Positive Factors: Partial recovery in the cosmetics business, diversification into healthcare and financial investments, and financial restructuring through a rights offering.
  • Negative Factors: Significant accumulated deficit, uncertainty surrounding new businesses, excessive debt, and a history of business withdrawals and legal disputes.

Despite efforts to improve its financial structure, Jayjun Cosmetic still faces the challenge of high debt and accumulated losses. The success of its new businesses will be crucial for future growth.

3. Macroeconomic Environment and Stock Outlook: Potential Opportunities Amidst Uncertainty

The macroeconomic environment, including rising global interest rates and a strengthening USD/KRW exchange rate, could negatively impact Jayjun Cosmetic. However, the emergence of a new major shareholder and the potential for growth through business diversification present potential opportunities.

4. Action Plan for Investors: A Cautious Approach Is Necessary

In the short term, a cautious approach is recommended due to weak earnings and macroeconomic uncertainties. In the long term, investors should closely monitor the performance of new businesses, financial restructuring progress, and management stability to identify potential investment opportunities.